I don’t mean the dolls themselves are racist (i.e., it’s not “Kenny Klansman”); I mean that the marketing of the doll is racist.
This is an African-American female doll whose package reads, on the lower right corner, “I Love to Dance!” The white female dolls had different labels, like “Charming Smiles!” and some other such harmless one. This seems even a tad worse than Mattel’s creepy announcement that it â€œcelebrates the working woman”with”French Maid Barbie”. Actually, the best analogy probably is to earlier Barbies: following the “Dr. Barbie” and “Astronaut Barbie” progress of the 1980s, the 1990s brought us the talking Barbie who complained, “Math is Hard!” (Just as sadly, I think she also said something about loving to shop.)
My wife asked a good question: “I wonder what talents the Asian or Latino dolls have”? (A doll of me clearly would say, “I Love to Write Smart-Aleck Things and Get Hate Email!”)
- Scott Moss