The Trojan War Pig

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Woman and pig in Trojan Evolve TV commercialThe New York Times  reports today on the controversy over the new TV ad campaign for Trojan condoms:

In the commercial, women in a bar find themselves sitting next to pigs, one of which metamorphoses into a handsome suitor after it procures a condom from a vending machine.   The tag line: “Evolve.   Use a condom every time.”

According to the Times article, local TV stations in Pittsburgh have refused to show the ad. You can view the ad for yourself at the trojanevolve website.  

In response to criticism over the ads, Trojan responds to what it perceives as the hypocrisy of some programmers:

[W]e promote ideology over information:such as when we deny people comprehensive sex education in favor of”abstinence-only”programs even though government studies show they don’t work.   (1) Our television networks regularly put sexual content in prime-time programming, (2) but restrict or even forbid ads for condoms during those very shows.  

Messages about sexual responsibility should get their airtime, no doubt.   But is there even a scintilla of a possibility that the networks are objecting to something other than the advertisement of condoms per se?   Maybe they don’t like the (subtle?) suggestion that (a) men are like pigs (or at least men who don’t use condoms are like pigs), or that (b) women have sex with pigs (or at least men who don’t use condoms are like pigs)?    

-Bridget Crawford

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0 Responses to The Trojan War Pig

  1. pumpkin29 says:

    While I think it could be construed as offensive, given Fox’s reaction to the condoms – “‘Contraceptive advertising must stress health-related uses rather than the prevention of pregnancy” – I don’t think that’s it, somehow.

  2. pumpkin29 says:

    While that was CBS’s excuse as a national network, given Fox’s reaction – it rejected the ad because contraceptive “advertising must stress health-related uses rather than the prevention of pregnancy.” – I think somehow that such a sophisticated rationale is rather flattering them.

  3. feminist2007 says:

    I’m still not sure I’m convinced. With all of the “subtle” and offensive messages in commercials and network programming, this is where the advertisers draw the line? Please.