“The Ad Council and the U.S. Department of Health and Human Services are placing tiny T-shirts in dryers throughout the city urging laundry-doers to ‘Shrink a few sizes.'”

Posted on January 17, 2008 by Ann Bartow

Via AdFreak, which notes: “The campaign, done pro bono by McCann Erickson, sends the fatties to HHS’s Smallstep site, where they are further encouraged to”shed those holiday pounds, reduce their risk for obesity and lead a healthy lifestyle,”according to the press materials.” Good grief, on top of everything else wrong with it, that’s just rude.

–Ann Bartow

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0 Responses to “The Ad Council and the U.S. Department of Health and Human Services are placing tiny T-shirts in dryers throughout the city urging laundry-doers to ‘Shrink a few sizes.'”

  1. Eric says:
    January 17, 2008 at 8:32 am

    Well, as someone who can definitely stand to shed more than a few pounds, and needs all the motivation I can get, I thought this was sort of funny. But I can see how others would be offended.