From Our Bodies, Our Blog:
… Diet Coke and the National Heart, Lung and Blood Institute are teaming up to promote “The Heart Truth” campaign, which aims to raise awareness of women’s risk of heart disease. In 2002, The Heart Truth campaign introduced a red dress as a national symbol for women’s heart disease. If you haven’t seen it yet, you will soon.
Starting Jan. 22, the red dress will appear on Diet Coke, Caffeine-Free Diet Coke and Diet Coke Plus products — 2.5 billion of them, AdWeek reported Monday. Look for print and online ads to begin in February, during American Heart Month.
And what says heart disease better than Fashion Week? According to AdWeek:
Diet Coke will be leveraging events as well, sponsoring the Heart Truth’s Red Dress Collection fashion show during Fashion Week 2008. From mid-February through April, Diet Coke will tour 10 cities with the Heart Truth Road Show. The exhibit will show six red dresses previously worn by celebrities and offer free health screenings.
How very chic.
What’s not so chic — and what Coca-Cola would prefer doesn’t get mentioned — is that consumption of both regular and diet soda is linked to a metabolic condition that can lead to heart disease. A study published last year in the American Heart Association journal Circulation found that people who drink one or more soft drinks per day have a more than 50 percent higher risk of developing the metabolic syndrome that has been linked to heart disease, stroke and diabetes than people who drink less than one soda per day. …
Read more here.