Ummm…this Seattle alt paper (think Village Voice, left-coast style) takes a page from PETA’s playbook (see here, e.g.) and then flips it, exploiting men’s bods for the animal cause. That’s not ok, either.
The image is an interesting visual play on an affectionate name for a cat and a (sometimes-not-so-affectionate) name for a woman’s genitalia. I imagine the guy out in front of a pet store saying, “Look at my ….”