Not so random aside: The International Federation of Journalists (IFJ) launched an Ethical Journalism Initiative in 2008. The IFJ considers fair gender portrayal as part of ethical journalism, and sees it as a vital ethical challenge in journalism. Yale Law School, not so much, apparently. If you are interested in helping to address discrimination against women in the media, get involved with this:
Global Media Monitoring Project 2009/2010
In November 2009, the world news media will once again come under scrutiny during the 4th Global Media Monitoring Project (GMMP). Volunteers from women’s rights organizations, media associations, academia, etc across the world will collaborate in a one-day global research on gender in their local news media. GMMP research results are applied as a tool for change towards gender equality in and through media.
The GMMP is a longitudinal news media research and advocacy project running since 1995 aimed at achieving fair and balanced gender representation in and through the news media.
The global media monitoring day for GMMP 2009/2010 will be in early November, 2009.
The most recent GMMP in 2005 found that women are more than twice as likely to be portrayed as victims than men in news stories. 86% of all â€˜spokespeople’ in the news are men while women are featured as â€˜experts’ only 17% of the time. Women make up more than half of the world’s population but are featured in only 21% of the world’s news headlines. News media are twice as likely to reinforce gender stereotypes than to challenge them. How has gender representation and portrayal in and through the news media changed since 2005? Participate in GMMP 2009/2010 this November to find out.
The success of previous iterations of the GMMP owes largely to the commitment of hundreds of volunteers around the world to monitor their local radio, television and print news media. The volunteers apply GMMP monitoring guides to code news stories appearing in each media during the set global media monitoring day. Numerous more volunteers are needed in every participating country. Volunteer as a monitor at www.whomakesthenews.org/contact-us.html.
Visit the GMMP online discussion forum to post discussion topics or react to comments.
Join the GMMP community on Facebook and invite your friends! Help spread the word about the GMMP and inversely, trigger critical reflection on the ways in which news media are implicated in perpetuating or dismantling gender-based inequalities.