Kay Jewelers is running a commercial showing a male uniformed soldier (presumably) overseas, speaking by video phone with his wife. As the wife opens a jewelry box, the husband says proudly that he had help from his “wingman” — his son.
Many military spouses are responding favorably to the ad (see, e.g., here), but there’s something too Oedipal about the ad for my tastes.
Son as wingman? Eww.