The folks at motherboard.com report here on a London pop-up shop called “Timeless.” It looks like a beauty-product store but is designed to inspire conversations about female fertility and egg freezing. Here’s how the article describes the shop:
The Timeless displays are simple but arresting. One wall is devoted to a graph representing women’s decreasing fertility with age, rendered in numbered cosmetics bottled filled to different levels. The difference between age 20 and 30 is stark.
Here is the display that has inspired strong reactions both pro and con:
Image source: here
One of the most interesting details from the article is that the project is supported by Wellcome Trust and the London School of Economics and Political Science (LSE). Anne Phillips, a professor of political science at LSE, appears in a film associated with the project. I suspect we’ll be reading a few academic papers associated with this project fairly soon.
H/T Kara Swanson.