the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. I think most podcasters are bad at marketing. I end on this team because its very important, we have our business affairs team. Then, up and coming Tim Heidecker joins him. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. We had three or four people who were our formal official sales team at Stuff Media. She said, On the podcast, its much looser. We basically built an academy where once a year we grab eight or 10 people. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. We also have an original content series we make with IBM called Smart Talks with IBM. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! It was a smart move on their part to buy a company like HowStuffWorks.com. Are they yours if theyre subscribed in Spotify? The marketing team is like, What are you doing?, Yeah. His last remarks drew laughter and claps from co-workers. I didnt think I would have or need a robust business affairs department two years ago. Add to My Podcasts. The only reason we have that number is because of broadcast radio marketing. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. Its a great question, because isnt everything direct response at the end of the day? No, not really. I dont see a reason. I feel like I already know how it went. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. Just simplicity. Sometimes they just shuffle it to create change. You start to reverse-engineer all the content you make because that works best on such-and-such platform. Our marketing people are here, youre very good. Radio is a more ruthless industry than podcasts. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. The day before, I was with Publicis. I think marketers in this moment are actually not turning down in advertising as much as youd expect. The Ron Burgundy Podcast. Usually, yeah. It sounds like you have things figured out, that you have confidence in your business. We do all kinds of advertising models with Malcolm and his team. On this distribution I make this. Conal and iHeart Digital earned that success by doing some unconventional things. I think its real. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. First of all, search engine optimization, period, is a version of what youre talking about. It has brought in underrepresented creators like nothing else weve done. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." They could have published them on YouTube. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. Thats our conference for the podcast industry. By the way, 75 percent of that third is broadcast radio. See omnystudio.com/listener for privacy information. Its redemption codes and URL codes. Theyre mine. Radio and podcasting have very different constraints. WARNING: This episode was haunted by a ghost. I think its high attentiveness at scale with partners that weve been able to maintain so far. What that meant for us was that we were not the main course anymore, as it were. Conal Byrne is the CEO of iHeart Digital. We tend to think and work sequentially. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. So if you could just bring back the old format that would be great. Oh, its right here. You came to it through an acquisition. 2023 Big Money Players and iHeartPodcasts. Big Money Players and iHeartPodcasts. Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. This is the only room where you can say that and people perk up. All I say to them is, This is no longer an experimental bucket of marketing. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. Ron Burgundy! Glass-walled conference rooms where they just come up with funnier promo codes? The core fundamental, pretty consistent business model of podcasting is a rev share model. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. ChatGPT will eat us all. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Also, the medium was exploding. The second reason is parallel pathing. We do talk to them. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. To be clear though, theres a whole lot of fluidity between these segments. Ron and Carolina get advice about how to navigate the dark web. You have to make a lot of decisions. The problem it was solving, the price point was undeniable, it made perfect sense to me. Its because of the venture capital money. The Ron Burgundy Podcast Season One Trailer. Yeah. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. Thanks to Ariel who did an amazing job. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. Podcasting is a mass-reach medium. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. I just get a little bit defensive or protective about the other 3,000 shows. No credit card needed. One San Diego legend joins another for the definitive interview with the San Diego Chicken. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. Each. Oddly, no. We will avoid, at almost every turn, simplicity. Youve never bought downloads to run game ads? Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. Its finally arrived. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. Its not a huge focus for us. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! This is like a $1,000 CPM host-read ad right here. 2023 Vox Media, LLC. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. The Ron Burgundy Podcast is back! Its gone. Is that how it goes when you talk to these folks? Film series [ edit] Its incredibly collaborative. I think we moved off it too fast and I think its a robust business we should still focus on. Yeah. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Humans have a predilection for overcomplicating things. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. I think every CEO has but one tool, and its shuffling the org chart to solve problems. They had seven or eight podcasts that they were making. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. Ron hires a new co-host. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. Its been cool. Google and YouTube are awesome. By the way, put TheVerge.com on the home screen of your phone. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. I talk to a lot of digital media CEOs and digital media types. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. Number two was this massive marketing machine. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. The fifth season brings canned laughter and an audience . Its always collaborative with their approval. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. i believe, an audio podcast mixed with a live audience, is a not a good mix. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! If anything, were making that more of a focus and paying more attention to it in the last two or three months. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. Our business affairs team is busy and accounts for a lot of our growth. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. The oldest one, Pierce, is 17. I make content. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Its just like life. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Theyre not in charge, right? Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. Theyll do it for usually one of two reasons. We realized that maybe our greatest asset was the people who worked there. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. Again, streaming was a really obvious example of this for TV streaming companies. It kind of never went away, but now were back to this again. Charts. I want to start at the beginning. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . Stuff You Should Know is usually up in the 40s. Some of this is obvious. This is very unique. So we launched a company together. Two really different examples. But that has been their promise for years, and it might still be their promise. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. It has been a player in the audio space across multiple kinds of distribution for a long time. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. Thats interesting. Launching in early 2019, the podcast will be co . The short answer is, no, were growing. A little bit. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. I want to come to exclusives and to consolidation. You have a mass-reach medium. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. It often is. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. You get to market all these shows with your massive terrestrial network and your now massive podcast network. The NFL is very similar. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. Do you worry that you dont have the same control? Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! See omnystudio.com/listener for privacy information. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. In fact, you almost certainly kill true creativity when you hit that moment. Are you open to video? We tried it. Its a lighthearted nightmare in here, weirdos! The Ron Burgundy Podcast. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Thats driven most of our growth in podcasting over the last two, three, four years at the company. We make TikToks too, by the way. On the other side of the business, you own the distribution. Its back to the org chart a little bit with this. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. Will Ferrell has started a podcast as the character he played in the movie of the same name. All Rights Reserved, By submitting your email, you agree to our. Really, really terrible. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. That's it. I mean, aside from the iHeartPodcasts app, obviously. Or, the negative reason, theyre covering up bad work. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. Go make good decisions and follow Decoder on TikTok. Is there any way to actually innovate? Which one of your children is the business affairs group? Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We were actually working and trying to make change together genuinely. That was my next question there. We havent even discussed the trust issues that are very real on social media. And everything in between. In Chicago, I sat in front of OMD. Its three guys who are hilarious and fantastic. But I also think it fundamentally tripped up a little as a business model. Does that worry you? The Man, The Movie, The Podcast! I also think theres a new thrust in influencer marketing. I think they know the effect, long-term, that you have when you stop marketing. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. We need certain things to calm down and other things to end. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Thumbs up or thumbs down, library. Or this will be a business in and of itself, and thats fine too. Aren't. Real.