While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. You need a strong and independent team with retail knowledge. If you start thinking like that, youll be able to figure out your way through any situation. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. Their position is professionally very strong. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. This is how fashion creates jobs. Do they ever think anything is enough? What is important for her is to strive for progress and not perfection. Fashion fades, only style remains the same. Mehrs children are her little miracles. You will all grow. I design lawn entirely on my own. We started with light evening wear and it snowballed; the vision came in the last 10 years. SANA HASHWANI: We love both the business and the design aspect. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. But were from the first generation of fashion designers and we have outgrown the third generation. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. SM: We only cater to our clients. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. SM: We are too young; just two and half years into it. Running a business in Pakistan is a challenge in itself. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. While she loves her work, Sehrs Miracle Moment is her set of twins. Being a mother is hard work. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. She doesnt use her phone much and takes a break from social media. Nothing is impossible. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. During college, I earned my own pocket money working in the kitchen, alumni house or the library. The little time I spend with them is quality time when we really bond. SM: Retail is only as good as your team is. Failure has come many times. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. Good work. A: What are the main challenges for fashion as an industry? Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. More and more girls now want to do something of their own and put their education to use. Sadaf makes it a point to make up for the lost time later when she wraps up her work. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. ", "Plus, we encourage young designers," Sana adds on. Theyve broken the glass ceiling, to say the least. Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. The onus is on us. With experience, they have learnt how to deal with people, customers, and compensations. Women unnecessarily make themselves go through the guilt of not doing enough. Facebook gives people the power to. For her, family comes first and she doesnt believe in living a life with regrets. Let me explain. ", Sana says, "I am just excited by the whole thing. But with Paperazzi they changed their pace completely. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. But along with their sense of evolution, its also their attitude that has dictated their success. Fashion is one of the few thriving businesses in Pakistan. "That was my baby. She advises other young girls to do the same, and to not be bothered by the opinion of others. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. Rich getting richer. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. She advises young women to be financially independent since its essential for personal growth. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. LIMITED. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. If a customer buys one of our products from another store, there is no guarantee they will refund your money. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. But while striving to make her own mark in the world, she never forgets her responsibility as a mother. She had just begun her career when her baby started falling ill very frequently. So the price is a key point.". There are times when you will have to choose between motherhood and work. Keep checking this space for updated trends, products and what's in store related information! She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. They both broke up in 2020. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. Public asset : 397,260 USD. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. Sana and I have no knowledge of retail; we are learning day to day. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. A: Then there is the issue of designers themselves copying prints. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. Every moment of weakness I encounter, I step back and give time to myself to reflect. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. Thats rare in the cut throat industry she operates in. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. It is so liberating. Shes a super woman and my wonder woman.. Somewhere between her studies, family, and career she lost sight of herself. Sana Safinaz is part of SSFR (PVT.) It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. SH: Its the nature of the business. The three of us sit together and we trust Mohsin because of the youth factor. Strength, talent, efficiency and usefulness matter. @F. Shah I guess they design for the niche, not for general public. By 1970s, it had become Pakistan's largest cotton trading company. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. Sana Hashwani. Its cheaper than lawn, so we will hit another dynamic in the population. "It does, but you have to rise above it," responds Safinaz. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. May be they will in future. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. Your time is not necessarily your own and having the support of your family is imperative. Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. However, the company was nationalised in 1973. Its very involving and you have to be on top of your game. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. Binas Miracle Moment was the first time she saw her name on a billboard. For Sehr, financial independence is crucial. We have done some of the biggest homes in Pakistan. SH: Contained maybe; but it is a big business. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. Be proud to be brown! These are incredible achievements, and as mentors to the industry we need to focus on them. We have just entered the prt field and it is a tremendous challenge. Mohsin (Ali Tawasuli) is the person who passes stuff for us. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. You need to keep focusing on taking it forward. Retail is a very tough business and it will take a long time to become solid. Included on the apparel side is the brands latest venture in retail. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 That is the scary bit! When you are young, you are fearless; you are at the beginning of things and you experiment. The . In lawn you can take a legal route because theres too much money involved. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. Having said this, you have to be hands on if you want a successful business. Do they also have a succession plan in place, I ask? In fact every day there are moments of weakness. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . JavaScript seems to be disabled in your browser. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. They wont. SH: Not at all. She is what she is today because of her mother. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. You have to keep on innovating," Safinaz says with absolute clarity. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. Trained as a colon and rectal surgeon, as well as a general surgeon, Dr.Sadaf Khan is currently working at Agha Khan University, Karachi, as both; a clinician and an educator. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. It was that low moment in her life when she stumbled upon yoga and her life completely changed. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. He authored his memoir 'Truth Always Prevails' in 2014. Save my name, email, and website in this browser for the next time I comment. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. R they both sisters, both are doing grt job. We have always gone into things by telling each other that we could do it, and we made a success of it. This is how you achieve brand loyalty. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . Today India looks at our industry; their prt market is not as organised as ours. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. . They are starting to believe in our brand. We were two recently married society girls and people sort of felt sorry for us because we worked. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. You have entered an incorrect email address! SH: I dont know. Iqraa has her mother to thank for making her the enterprising person she is today. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. It has a huge filter down effect. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. Both of the hotels were converted into Marriott brand in 1990s. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. View the profiles of people named Sana Hashwani. Despite all her achievements, Shagufta is no stranger to self-doubt. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. Her strength and support is the reason behind the success of each and everyone in my family. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . I had a lot of issues with the pregnancy. Again it was not a big vision; we said lets start this and see where it goes. Best is to accept, go with the flow and breathe. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. I am trying to progress to a newer place and learning new things. We never think ahead of ourselves; we take one step a time. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. I do everything I tell everybody else to do. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. Before, I would worry about the gender and looks of the baby. I dont even have words for how good they are. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. She also loves spending time with her husband, we are one team, once a week we have date night.. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. SANA HASHWANI: We love both the business and the design aspect. SM: With bridals and light evening wear. Whats with the fair stuff? Complexion should not matter. @thuglife No. "What are you going to do? There is no long hard work challenge story here. Her magazine is something that has shaped her life. 30 (2019) Area served. But after becoming a mother my perception of life has changed. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? The coronavirus test report of Sana Hashmi and her family members is negative. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. Worrying about what others are doing will never take you anywhere, Sehr proclaims. For the best experience on our site, be sure to turn on Javascript in your browser. According to her getting these two things sorted in your life makes it easy to manage everything. "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. This is a time when most of them are bored, disgruntled or struggling. A: What made you decide to go into retail? You dont have to be glued to your kids the entire day. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. KARACHI: In an exclusive interview with . She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. It was her fault she was in this situation and it was time to make amends. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent.