Why Do Ads for Programs Targeted At Female Lawyers Include Cutesy Pictures?

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There’s something about the inclusion of the red shoes in this advertisement that I find … annoying. This is a digital flyer for a program sponsored by the Historical Society of the New York Courts and the New York City Bar’s Women in the Legal Profession Committee.  (Program details here for anyone interested….bonus points if you wear red heels,?)

I get the lady justice image.  But the red shoes…? The program isn’t celebrating a production of the Wizard of Oz. And it’s being sponsored by two substantial organizations within the legal profession.  Why make include the red shoes in an effort to feminize or make the program more “cutesy”?


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