What Does It Mean to Design a Car “Specifically for Women”?

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According to this story about Tesla Motors, it means doors that are “perfect for tight parking spots at the mall” and seats placed to make it easier to climb over the baby seats. In terms of appearance, says Tesla designer Franz von Holzhausen, “Women don’t want an overly feminine vehicle — they want to feel secure. But it has to be aggressive enough for a guy to feel confident as well. We didn’t want to make a Hello Kitty edition.”

— Jennifer Hendricks

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